Why you should care about companies like Facebook and Cambridge Analytica sharing your personal data

Lets face it, we are all guilty of checking our Facebook feed once or twice a day while at work.

Many of us don’t consider the ramifications of posting a cute picture of our new puppy or kitten, or liking a political posting from someone we went to high school with. The news of Cambridge Analytica using Facebook data to form psychological classifications on us to target political advertising should be frightening to you when the ramifications are considered.

Some of you may have noticed that Facebook display’s advertising on the right pan of the screen while looking at the website. But did you know that these targeted advertisements are shared on various platforms. Whether you are at work or on your mobile device sitting on the subway waiting for the doors to open, Facebook knows where you are, what you have been looking at and what you are interested in.

If you would like more information on how these social media platforms gather, aggregate and then share you data, please contact us today for a consultation.

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